For some broadcasters, their news jingle is one of the most famous parts of their image – virtually every Brit can immediately identify the BBC News jingle, for example. If you want something truly different that takes into account your anchors’ personalities or which you just know hasn’t been heard before, talk to our in-house composer, Thilo Konstanzer, about your needs.

And a news podcast that discusses current events might use a couple of jingle variants to introduce different interviewees or guest pundits. Or maybe you already have some solid intro and outro music, but you’re introducing a new regular segment to your program, and you need a, When it comes to conveying your station’s image, the, If you’ve got breaking news or traffic and weather updates interspersed into the more general reporting, a faster, more urgent track might be a good bet.
When it comes to conveying your station’s image, the intro and outro tracks are probably the most important sound to consider. But a corporate style may be out of reach, or maybe just not in the spirit of your brand. The creation of a distinctive brand for your news broadcast wouldn’t be complete without a joined up news jingle to start and end the program, whether it’s a television broadcast, radio transmission, or topical podcast.For big, corporate news outlets, a music package is usually the order of the day, commissioned as part of a much broader marketing strategy. An entertainment, sport or light news segment may benefit from a less dramatic jingle, something perhaps a bit quirkier.
Fremantle is a perfect jingle for entertainment news.

The Oslo based radio station have moved to a classic hits playlist, playing the greatest hits of the 70s, 80s and 90s, and needed... WE BROUGHT YOU ALL THE LATEST JINGLE NEWS FROM 2005 to 2019, Summer is 538 with new jingles from Wisebuddah, Ignite Jingles create Spanish Jingles for New York Radio Station, Summer of Fun Radio Updates from Wisebuddah, Wisebuddah Jingles return to Planet Radio. July 15, 2019. But a corporate style may be out of reach, or maybe just not in the spirit of your brand. Newcasters are for many their main source of information about their community and the world – people want to know they can count on this source to be right and to take their job seriously. An entertainment, sport or light news segment may benefit from a less dramatic jingle, something perhaps a bit quirkier. For big, corporate news outlets, a music package is usually the order of the day, commissioned as part of a much broader marketing strategy. For some broadcasters, their news jingle is one of the most famous parts of their image – virtually every Brit can immediately identify the BBC News jingle, for example. Or multiple broadcasters in a region may use related jingles to create a regional news identity. The ReelWorld team are celebrating the launch of a new jingle package on Norway’s Radio Norge. Specialist segments can benefit from a well chosen intro, too. But with LRM, a customized news jingle is within your reach and your budget. For news especially, striking the right balance of trustworthiness and gravity in your jingle without it becoming ponderous is really important. Even in the realm of big news channels, getting a custom news jingle just for your broadcast is pretty rare. But for an independent news broadcaster, this kind of strategy isn’t necessary or maybe even desirable. The cost of this kind of music commission is sky high, but in the big money world of network syndicates, nailing an instantly recognizable sound is a crucial component of carving out a sizeable audience share. Alternative news outlets – like local television and radio, indie stations, or artisan podcasts – need a unique brand, too.


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